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THE OPTIMUM SALES TEAM
 
Our sales team is comprised of natural products industry professionals.

We have two Administrative Assistants, four Sales Managers in NorCal, three Sales Managers in SoCal and two Sales Manager in the PacNW. All Sales Managers are responsible for field sales activities and retail accounts.
Kevin M. Crozier - President / Founder; Conventional Grocery 
Previous Key Roles: Director of Sales, Rainbow Light Nutritional Systems; Vice President of Sales, FruitSource Confections; Vice President of Sales, Good Earth Teas; President / Managing Director, KMC.ompany.
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Lisa Mendoza - Administrative Manager
Previous Key Roles: Twelve years at UNFI in Customer Service, Inside Sales and as the Manager of the Sales Support Department; Sales Manager Sacramento Market Area, Optimum Sales.
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Samantha Tannarome -  Administrative Assistant
Previous Key Roles:  Staff Services Analysis, California Emergency Management Agency; Administrative Customer Service Representative, Meegan, Hanschu and Kassenbrock.
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Cathleen Rheams – Administrative Assistant
Previous Key Roles:  Senior Administrative Clerk, Placer County Sheriff’s Department; Operator / Call Center Services, Roseville Telephone Company.
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NorCal Team
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Natalie Linn – Field Sales Manager; San Francisco / North Bay Area / North Coast Markets
Previous Key Rolls:  National Education and Training Manager, and Sales Administrator, Sprunk-Jansen; Consumer Service and Retail Sales Support Manager, Spectrum Organic Products; Assistant Manager - Nutrition / Body Care, Lead Buyer, Whole Foods Market / Food For Thought; Nutrition Department Manager, Organic Groceries.
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Autumn Bear - Territory Sales Manager; Bay Area Market
Previous Key Roles: Inside and Local Sales Coordinator, Numi Organic Tea; Outside Sales Representative, Super Nutrition; Supplement Buyer, Whole Foods Market.
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Heidi Winkler, Territory Sales Manager; Sacramento / Central Valley Markets, South / Back East Bay
Previous Key Roles: Supplement Sales, Elliott’s Natural Foods; Supplement Sales, Sacramento Natural Foods
Co-op; Supplement Sales, Artesian Health Foods.
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Larry Hierman, UNFI Business Manager / Territory Sales Manager; Sacramento / Reno / Central Valley Markets, North
Previous Key Roles: Manager, New Earth Market; Buyer / Manager Natural Selection; Sales / Marketing, Usana Health Sciences; Buyer / Manager, Earth Song Natural Foods.
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SoCal Team
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Carmen Arzate – Nature’s Best Business Manager / Field Sales Manager; SoCal
Previous Key Roles: National Sales Manager, Mia Rose Products, Inc; Operations Manager, Mia Rose Products, Inc.
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Open Position - Territory Sales Manager; San Fernando Valley /  Pasadena / LA Market / Ventura / Santa Barbara
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Ursula Almeida - Territory Sales Manager; San Diego / Orange County Market / Palm Desert / Riverside / San Bernardino
Previous Key Roles: Director of Sales and Marketing, TriMedica International, Inc.; Director of Marketing, TriMedica International, Inc.; Customer Service Manager, TriMedica International, Inc.
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PacNW Team
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Douglas Clemons - Field Sales Manager; Oregon / Western Washington
Previous Key Roles: Sales Manager, US Foodservice - Northwest Division; Multnomah Athletic Club, Private Dining Beverage Manager.
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Debbie Willcut – Territory Sales Manager; Seattle / Western Washington
Previous Key Roles: Retail Sales Manager, The Napoleon Company; Sales manager, La Panzanella Italian Bakery; Manufacturer Representative, Olympic Foods.

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Charlene Warman - Sales Manager; Eastern Washington / Idaho / Western Montana
Previous Key Roles; Owner / Manager B & W Sales, PacNW.
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Arizona / Nevada Team
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Carmen Arzate - Field Sales Manager; Key Retailers
Previous Key Roles: National Sales Manager, Mia Rose Products, Inc; Operations Manager, Mia Rose Products, Inc.
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